THE TEAM
One crew. One standard.
Lumi Sol wasn’t built by a marketing department. It was built by two people who spent a combined two decades inside the beverage industry, watching brands cut corners, and deciding not to.
FOUNDER & CEO
In an industry shaped by legacy brands and traditional playbooks, Lumi Sol was built from a different point of view — one rooted in deep industry experience, but inspired by something more personal.
After years working behind the scenes in the spirits business, Lauren gained a rare, full-spectrum view of the alcohol industry. She worked closely with distributors, suppliers and brands across the country, learning exactly how products get developed, positioned and brought to market. She saw what made brands successful — and where most of them fell short.
THEN SHE FELL IN LOVE WITH TEQUILA.
Through travels in Mexico and time spent inside the craft and culture of tequila production, she went deep — eventually earning her WSET II certification to put real credentials behind the obsession. It was never only the spirit. It was the heritage, the purity, and the artistry behind it.
But the ready-to-drink aisle told a different story. Too many options were overly sweet, artificial, or built on malt bases. Very few delivered the clean, crisp experience of a real tequila cocktail.
Lumi Sol is a woman-built brand for people who expect more from a can, and it runs on one refreshingly simple standard: real tequila, real taste, nothing to hide. It’s made for the drinkers who flip the can over, care what’s in it, and flat-out refuse to settle. Turns out “ready-to-drink” and “worth drinking” were never supposed to be opposites.
SEPTEMBER 10, 2019
Planted by hand in the fields of Jalisco. Blue Weber agave takes roughly six to eight years to mature — which means the plant she put in the ground the year she fell for this spirit is only now old enough to become one. That’s the timeline this category keeps trying to shortcut. We didn’t.
CHIEF OPERATING OFFICER
Michael is a seasoned spirits entrepreneur with more than a decade of hands-on experience building and scaling alcohol brands. In 2014 he co-founded 50 States Vodka, where he gained firsthand expertise across every facet of the business — product development and production, regulatory compliance, logistics, distribution and national sales.
FOLLOWING THE UNEXPECTED PASSING OF HIS FATHER AND BUSINESS PARTNER, MICHAEL ASSUMED FULL LEADERSHIP OF THE COMPANY.
When Lumi Sol was founded, Michael was the company’s first hire and the natural choice to lead operations. As Chief Operating Officer he oversees manufacturing, production, supply chain and day-to-day execution — ensuring the brand is built on the same operational discipline that has defined his career.
THE PEOPLE BEHIND IT
Experts in their fields.
Pearce Cleveland
Marketing & Strategy
Twenty years and 50+ hospitality, food and beverage brands built across global markets. Owns brand strategy, partnerships and consumer acquisition.
Kinsley Stofft
Brand & Creative
Seventeen years building identities for beauty and beverage brands, from Kylie Cosmetics to the can in your hand. Parsons-trained, strategy first.
Tom White
Principal Advisor · Distribution
Forty-five years in wholesale beverage alcohol. Ran RNDC’s Eastern U.S. region for eleven years — $6B in annual revenue, 5,000+ associates.
Brett Bernstein
Accounting & Financial Advisor
Nearly thirty years in tax across public accounting and in-house departments. Wharton economics, University of Florida J.D.
Mark Begelman
Principal Advisor · Growth & Capital
Founded Office Club and took it public in two years, then merged it into Office Depot and scaled that to $5.5B as President.
Experts in their fields, always keeping it real.